Get cited when your customers ask AI.
SourceWatch is AI analytics and citation tracking for your brand — see whether ChatGPT, Perplexity, Gemini and Claude cite you, your share of voice against competitors, the real queries the models ran, and the AI crawlers reading your site.
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14-day free trial · card optional · your first result in ~15 minutes
One dashboard for every engine and crawler that matters
Search isn’t ten blue links anymore.
It’s one AI answer.
When someone asks ChatGPT or Perplexity for the best option, the model names a handful of brands and moves on. Being on that short list is the new page one — and most teams are flying blind to whether they’re on it.
One answer
AI replies with a short list of brands, not ten blue links
No click
If you’re not named, the customer never reaches your site
Invisible
Classic rank trackers can’t see any of it
Two sides of AI search. Both measured.
Most tools only guess at visibility by running synthetic prompts. We do that — and we measure the real AI traffic hitting your site. Two complementary signals, one dashboard.
Visibility
Are the engines citing you — and how do you stack up against the competition?
Are you in the answer?
Brand mention rate and self-citation rate across every engine, tracked daily so you see the trend, not a snapshot.
Share of voice vs competitors
Exactly how often each engine names you versus the brands you compete with — and who is pulling ahead.
The real queries the model ran
The actual searches the AI fired before it answered — the single biggest factor in who gets cited.
Citation gaps to fix
The domains the models cite instead of you, the sources shaping the answer, and where to win the next one.
Traffic
The real AI crawlers and AI visitors hitting your pages — measured, not inferred.
Which AI crawlers read your pages
GPTBot, ClaudeBot, PerplexityBot and Google-Extended hits on every page — measured from your own traffic, not inferred.
Who arrives from AI
Real visitors landing from ChatGPT, Perplexity and other AI tools, with the pages and prompts that sent them.
Spoof detection
Every bot hit is verified against the vendors’ published IP ranges, so a fake GPTBot can’t inflate your numbers.
Cited right now
A live-fetch signal flags the moment an engine pulls a page to answer — you see citations as they happen.
4
AI engines tracked daily
26
AI crawlers classified
1st-party
real traffic, not inferred
0
lines of code per page
Everything you need to win the answer.
Beyond the headline numbers — the alerts, segments and source intelligence that turn AI visibility into a plan you can act on.
Regression alerts
Get pinged when your mention rate drops, a citation is lost, or a competitor pulls ahead.
Sentiment + brand rank
Not just whether you’re mentioned — how positively, and in what position in the answer.
Source intelligence
Cited sources sorted into your own, competitors, social and authority — plus new and dropped sources.
Topics + intent
Visibility clustered by topic and buying intent, so you know where you win and where you don’t.
Multi-region runs
Track how answers differ by region — the model recommends different brands in different markets.
Zero per-site code
A Cloudflare Worker or a one-line middleware snippet feeds every site you own into one dashboard.
Your AI visibility, inside Claude Code.
SourceWatch ships a Model Context Protocol server, so Claude Code can read your data and act on it — no dashboard round-trips. Almost no competitor offers anything like it.
- Pull live visibility + traffic data into Claude Code
- Turn citation gaps and the real queries into optimized content
- Audit any page for AI-readiness, then fix it in the same loop
- Install tracking on a new site without leaving your editor
Live in minutes. Zero code per page.
Connect your sites once, and the tracking runs itself — visibility and traffic, every day.
- 01
Connect your sites
Drop in a Cloudflare Worker or a one-line snippet. Every site you own reports into one dashboard, tagged automatically — no code per page.
- 02
Track the engines
SourceWatch queries ChatGPT, Perplexity, Gemini and Claude with your prompts every day, and captures which AI crawlers and AI visitors hit your pages.
- 03
Act on it in Claude Code
The MCP server pipes the data into Claude Code, so you can turn citation gaps and the real queries into optimized content — in the same loop.
From one brand to a full agency.
Start free for 14 days, no card required. Pick a plan when you’re ready — every plan includes unlimited seats.
Starter
For a single brand getting serious about AI search.
or $990/yr
Start free trial- engines
- ChatGPT + Perplexity
- properties
- 1 site
- prompts
- Up to 20 prompts
- Daily runs on priority prompts, weekly on the rest
- Brand mention rate, share of voice + sentiment
- The real queries the models ran, and your citation gaps
- First-party AI crawler + AI referral tracking
Growth
Most popularFor growing brands and boutique agencies tracking a few brands.
or $3,490/yr
Start free trial- engines
- ChatGPT + Perplexity + Gemini
- properties
- Up to 3 sites
- prompts
- Up to 75 prompts
- Everything in Starter, plus a third engine
- Configurable daily / weekly cadence per prompt
- Branded report-share links for clients
- Real search-volume data on tracked + suggested prompts
Agency
For agencies and multi-brand teams that resell the data.
or $6,990/yr
Start free trial- engines
- ChatGPT + Perplexity + Gemini
- properties
- Up to 10 client sites
- prompts
- Up to 200 pooled prompts
- Full white-label — your logo, name and accent color
- Branded client report links on your own brand
- ChatGPT, Perplexity + Gemini pooled across client sites
- Add Claude — $80/mo per site (weekly checks on 20 priority prompts)
Questions, answered.
The short version of what this is and how it’s different.
What is AI search analytics?
AI search analytics measures how AI answer engines like ChatGPT, Perplexity, Gemini and Claude represent your brand — whether they mention and cite you, your share of voice against competitors, and which AI crawlers read your pages. It is the AI-era replacement for watching blue-link rankings.
How is this different from a normal SEO rank tracker?
A rank tracker watches where you sit in Google’s blue links. SourceWatch watches the AI answers that increasingly replace those links: whether the models cite you, how you compare to competitors inside the answer, and the real AI-crawler and AI-referral traffic hitting your site.
What is generative engine optimization (GEO)?
GEO — also called answer engine optimization (AEO) — is the practice of getting your brand cited in AI-generated answers, the way SEO gets you ranked in search results. SourceWatch measures both the visibility side (are you cited?) and the traffic side (who arrives from AI?) so you can optimize for it.
Which AI engines and crawlers does it track?
SourceWatch queries ChatGPT, Perplexity, Gemini and Claude for visibility, and classifies and verifies AI crawlers including GPTBot, ClaudeBot, PerplexityBot and Google-Extended on the traffic side.
Do I have to add code to every page?
No. A single Cloudflare Worker or a one-line middleware snippet captures AI traffic for an entire site with zero per-page code, and one dashboard covers every site you own.
See where AI sends your customers — before your competitors do.
Connect your first site and watch SourceWatch score your AI visibility in minutes.